Top brands have used email marketing since the dawn of the Internet. Brands knew people were beginning to check their email every day out of necessity. This new ad format was a convenient way for brands to reach their audience directly, relaying important messages as soon as they needed to be seen. Online shopping made email checking more frequent. As people placed new orders, they received an email saying their items were on the way.
Once more brands caught on, peoples’ inboxes became overwhelmed. It’s not uncommon for consumers to receive hundreds, even thousands, of marketing emails every day. Some are left unread, and others are immediately banished to the junk inbox. It doesn’t have to be this way, though.